From Wagyu to Sustainable Wagyu.

— The circle of sustainability refines the taste —

The “Wagyu” that Japan has long cherished is a symbol of exquisite flavor, honed over generations.
Yet today, we face a new question for the future:
“Can that flavor truly be sustained for the years to come?”

Sustainable Wagyu is our bold answer to this challenge—
an evolution that preserves heritage while shaping the future.

What does “juku” mean?

The name “Juku” carries within it:
the profound flavor that only time can bestow,
the brilliance forged through the journey of life,
and the spirit of harmony that connects people and nature.

Juku = Sustainable Wagyu.
It is born from cherishing the life of mother cows,
circulating resources,
and living in harmony with nature.

Our conviction is clear:
True deliciousness is refined only through time and circulation.
By facing life with respect and walking hand in hand with nature,
we find the very essence of flavor that the future demands.

Sustainable Wagyu is a new form of Wagyu that carries its proud tradition into the future—
enriching its heritage with new ethics: care for the environment, renewal of resources, and respect for life.
• Fermented feed made from local food by-products
• Advanced technologies to reduce methane emissions
• Programs for healthy cattle rearing
• Circular farming through collaboration with local agriculture
• Animal welfare–conscious practices

These initiatives are not merely “added value.”
The nutrition and harmony fostered within cycles of renewal bring forth the vitality of life itself—
deepening the flavor, enriching the aroma, and elevating the meat.

In other words, it is the very “wa” (circle of sustainability) that refines true deliciousness.

Why Sustainable Wagyu, and why now?

Climate change, food insecurity, the decline of rural communities—
livestock farming now stands at a crossroads, challenged to balance both sustainability and flavor.

To live in harmony with the environment,
to circulate resources,
and to honor life in all its forms—
this is how we cultivate a flavor that leads to the future.

The very first brand to embody this philosophy is “JUKU.”

JUKU takes mother cows—whose value had long been overlooked—
and, through a circular feed design that restores their health,
draws out their full vitality and cultivates a flavor that is deep, robust, and powerful.

To be in balance with the environment, and to reveal true deliciousness—
JUKU is the new answer that livestock farming needs today.